WOOD TV 8, an NBC affiliate TV station, wanted to provide their TV audience with a personalized shopping system over the Internet as a part of the overall new media strategy. They planned to incorporate TV spots throughout their news programming to promote their website and create enough value to generate a loyal audience.
WOOD TV 8 chose the imart Marketplace to provide their audience with a personalized Internet shopping system with hundreds of leading retailers across the country. The imart Marketplace is an online shopping system that ties together name brand online retailers that offer a commission on every sale made through the marketplace.
Shoppers do not pay any fees to use the service and do not pay any higher prices at our partner merchants. In fact, by taking advantage of deals that occur regularly, the shopper can save a significant amount of money.
The commission generated and shopper information is then provided to the WOOD TV 8 for payout to the shoppers. The imart Marketplace was the only solution that could provide WOOD TV 8 the customization and personalization capabilities they desired.
