imart chosen to develop and execute online
multi-channel sales strategy
Vera Bradley was founded in 1982 by friends Barbara Baekgaard and Patricia Miller. Today, nationally and internationally recognized Vera Bradley offers a large selection of cotton quilted handbags, travel bags, accessories and innovative limited edition lines including micro fiber, silk and tweed collections. Vera Bradley licensed products include fine tableware, furniture, rugs and linens, as well as rolling luggage, stationery and eyewear.
imart solution
Using the imart Direct Marketing Architecture™ (iDMA™) the entire Verabradly.com online environment was completely re-built by imart with open technology standards. The corporate website was custom-engineered to support a whole new online sales and marketing venture operation.
