World’s leading brand of vitamins, minerals and dietary supplements chooses imart for brand strategy and website redesign
At the core of the NUTRILITE™ brand is The Best of Nature. The Best of Science™ identity. imart began with these simple statements to help launch an attractive, content rich, and easy to use brand website for the Amway Corporation.
imart solution
Following objectives created by
imart and Nutrilite, inspiring
creative design quickly gave
Nutrilite.com a new, clean and
simple look that is inviting to the
user. The photography helps
present a feeling of nature and
science as it supports the brand.
The design clarifies the brand
message and simplifies the website navigation. The NATURE and SCIENCE homepages are distinct in color. The photography for each section helps the user realize the science and nature of Nutrilite do overlap and are equally a part of the NUTRILITE brand.
