The Artistry Beauty Institute is an important part of the Artistry brand as it educates each visitor on the benefits of Artistry products.
The Artistry™ brand website needed to improve the current presentation and explanation of the Beauty Institute.
creating objectives
Working together with Amway’s Global Brand Communications Team, key objectives for the project were first identified. The new Flash section should invite distributing business owners to come visit the institute while emphasizing the brand message of beauty, health, and science.
imart solution
An all new primary section for the Artistry.com website was created and dedicated to the Artistry Beauty Institute. The new section is an inviting Flash presentation that scrolls left and right as it provides the feeling of actually visiting the beautiful space. The five different sections can be easily accessed via the nav at the bottom or by auto scrolling the visual area with the mouse. Science and beauty are represented equally to reinforce the brand strategy that is used throughout the entire Artistry.com website.
The impressive, easy to use virtual tour of each room was completed using anti-distortion effects to remove the fish eye lens effect seen in other virtual tours.
